Fireside Chat with Donna Weber - Why Onboarding is Critical to Your Success

Onboarding Critical to your Customer Success fireside Donna weber
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In our latest Fireside Chat, I sat down with Donna Weber, renowned onboarding expert and author of Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champion, to discuss customer onboarding - with a focus on Saas companies and subscription model-based businesses.

Customer Onboarding Topics Covered

As well as diving into the details of her new book, we discussed:

  • Why onboarding is so important, regardless of your company lifecycle stage
  • The challenges small to mid-size Saas companies face, and how to even start competing with the big leagues
  • The concept of the Orchestrated Onboarding Framework
  • Confirmation bias vs buyers remorse
  • How important is digital customer success over traditional CS onboarding strategies?
  • The do's and don'ts of onboarding.

Donna also expanded on which companies she believes are leading the way, as well as offer insight on the top 3 things small businesses can do today, to improve their customer onboarding strategy.

Enjoyed the webinar? We think you'll enjoy our SaaS Onboarding – Definitive Guide: Examples, Checklist & Metrics, our Webinar on How to build a better Onboarding Experience, or even our previous Fireside Chat with Anika Zubair - The Future of Customer Success.

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Stephanie Rubin
A marketing nerd with an obsession for data and innovation. Living in Miami and New York with aspirations of adding Malaga to the mix. When I'm not talking about CX, product and brand strategy - I'm painting, planning travel and reading non-fiction while learning how to play piano.

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