In October 2021, we sat down for a Fireside Chat with Ramli John, Managing Director at ProductLed and Author of Product-Led Onboarding: How to Turn Users Into Lifelong Customers.
Ramli and FROGED's very own, Stephanie Rubin, discussed the current customer onboarding landscape, and the benefits of a product-focused approach to onboarding - which is a must have for any customer success strategy in 2022.
Diving into key elements of onboarding
This fireside chat covered:
- The content gap that exists in the customer onboarding space
- The value of a free-trial / freemium
- What is the real 'a-ha' moment in a customer journey
- The Eureka Framework
- User activaction vs user onboarding
- Scaling & reating multiple use cases for your product
As well as sharing onboarding insights, product performance tips, and highlighing aspects of Ramli's Book.
You can watch the full fireside chat below.
Ramli John is the Managing Director at ProductLed, where he works with companies such as Mixpanel, Microsoft, Ubisoft, and more to accelerate their growth by improving their user onboarding. He is the bestselling author of Product-Led Onboarding.
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